Tamarack Institute Webinar 

Transforming Charitable Donations
via Impact Evaluation

July 31, 2024 | 1:00-2:00 PM ET 



Since its inception in 1998, Gore Mutual Foundation has administered robust Social Impact Strategy, donating over $11 million to more than 300 charities across Canada. Last year marked the Foundation's 25th anniversary, a milestone that prompted both celebration and reflection.

As the charitable sector grapples with doing more with fewer resources and unprecedented levels of staff burnout, Gore Mutual Foundation recognized the need for a different approach. Balancing corporate funding is essential to meet the increasing demands on the charitable sector. However, corporate funding often comes with reporting requirements that can divert resources from a charity's core mission.

Join us for an insightful discussion with panelists, Chantelle Moore, Manager of Social Impact at Gore Mutual Foundation; Bruce MacDonald, President & CEO of Imagine Canada; and Aniska Ali, Director of Philanthropy, The 519Canada, as we delve into research on the current practices of corporate funders and the obligations of charitable partners to monitor and evaluate the impact of their contributions. The panel will share how Gore Mutual Foundation has piloted a new approach to enhance monitoring and evaluation capacity-building, driving greater social outcomes.

Key Topics:

  • Evaluation and Innovation: Learn about Gore Mutual’s pilot initiative offering a $2,500 Monitoring & Evaluation Capacity-Building Grant to select charitable organizations, alongside community grant support.
  • Empowering Charitable Organizations: Understand how this new path forward enables beneficiaries to define their own success metrics, align with their mission, vision, and values
  • Addressing Sector Challenges: Discover insights from our “Levers and Barriers to Impact Measurement” research and Imagine Canada’s “State of Evaluation” 2019 Report, highlighting the struggles of the charitable sector to meet reporting demands while fulfilling their mission
  • Building a Better Model: Explore our approach to investing in staff development, capacity, and technology to enhance impact measurement and reporting, advocating for greater autonomy and impactful results for charitable partners. 

Who Should Attend:

  • Charitable organization leaders and staff
  • Corporate funders and grantmakers
  • Monitoring and evaluation professionals
  • Anyone interested in the future of charitable sector support



Chúk Odenigbo, Consulting Director, Evaluating Impact, Tamarack InstituteChuk-Odenigbo-square

Dr. Chúk Odenigbo (PhD) is the Consulting Director of Evaluating Impact with over a decade of experience in environmental activism, adult education, project management, community engagement and co-designing towards the future. Chúk’s work is not only informed by his academic background but also by his lived experiences as a Black Francophone in what is currently Canada.

Chantelle Moore, Manager of Social Impact at Gore Mutual FoundationChantelle-Moore-square

Chantelle is an experienced not-for-profit leader with 12 years of managing partnerships in local, national and international charitable organizations, including SickKids Foundation, Plan International Canada and the YMCA of Three Rivers.  
She joined Gore Mutual Insurance in May 2022 as their Manager, Social Impact where Chantelle leads Gore Mutual Foundation’s charitable investments and partnerships, along with employee volunteerism. In 2023, Chantelle was recognized by Acquisition International Magazine as the most Instrumental Insurance Company Social Impact Leader (Central Canada). Chantelle’s ambition is to build capacity within the charitable sector for greater social outcomes, utilizing her lived experience to drive sustainable impact.

Her past volunteer efforts include sitting on the Association of Fundraising Professionals (AFP) GTA Chapter’s Fundraising Award Committee. As a past award recipient, she participated in the decision process for the Chapter’s New Fundraising Professional of the Year Award for 5 years. Chantelle also held voluntary Board committee positions with New Leaf Yoga Foundation and One Better World Collective where she developed fundraising strategies.

Bruce MacDonald, President & CEO of Imagine CanadaBruce MacDonald

Bruce MacDonald is the President & CEO of Imagine Canada. When carnivals and social good combined, it pointed to a path and for 30 years Bruce has been walking that route. From working for organizations that provide services to young people, older adults, persons with disabilities, community service clubs and sports and recreation groups, Bruce's experiences have lead him to Imagine Canada. Prior to that, he was the CEO of Big Brothers Big Sisters of Canada where he participated in a collective effort to bring mentoring programs to kids. Bruce holds a Bachelor of Commerce in Sports Administration from Laurentian University, a Masters in Management in the Voluntary Sector from McGill University and a former record in the Guinness Book of World Records. From 2019-2023, Bruce served as Co-Chair of the Permanent Advisory Committee on the Charitable Sector working with the federal government.

Aniska Ali, Director of Philanthropy, The 519CanadaAniska Ali

Aniska is a social impact sector leader who has been lucky enough to spend the last 15 years supporting and leading fundraising initiatives in both national and local organizations. At The 519, Aniska grows partnerships that power vital services and programs for 2SLGBTQ+ communities. With an academic background in gender studies, she is inspired by and committed to the power of philanthropy to serve as a revolutionary force grounded in love, community care and equity.


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