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Project 10 - Lessons for Transforming Neighbourhood Pain into Gain

Date: Thursday, August 26, 2021 | 1:00 p.m. - 2:00 p.m. ET

Speakers: Mark Holmgren and Sylvia Cheuy 


Project 10 is an initiative of  Edmonton Community Development Company that is uniting diverse partners around a bold plan to buy, demolish and redevelop 10 derelict properties in McCauley, one of the city’s oldest urban neighbourhoods. Drug trafficking, homelessness, gambling and gangs are a current reality for McCauley. These challenges are counterbalanced by the deep love and loyalty that many residents have for their neighbourhood. This commitment was powerfully demonstrated when, in just six weeks, neighbours contributed $1.1 million to join local leaders as investors in a plan to buy, and revitalize a long-time problem strip mall property. This significant show of support is an important victory in the incredibly complex and challenging work of revitalizing communities.

Join Sylvia Cheuy as she welcome’s Mark Holmgren, Executive Director of the Edmonton Community Development Company to share the lessons he is discovering as he mobilizes diverse partners to work together, connect dots and creatively overcome obstacles to restore a neighbourhood and make the possibility of homeownership a reality for first-time buyers.


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Register for this webinar below. All registrants will receive a full recording of the webinar, a copy of the slides, and a collection of links and resources. 


Mark Holmgren

Mark Holmgren is the Executive Director of the Edmonton Community Development Company and has a deep passion to end poverty and homelessness in Edmonton. Throughout his career, he has held many roles in the community services sector, including spending five years as the CEO of Bissell Centre where he was instrumental in significantly expanding the organization’s work to house the homeless. He has served as a member of the Mayor’s Task Force to End Poverty. He has also been a Consulting Director at the Tamarack Institute.

Throughout his career, Mark has also taken on many consulting opportunities where he has supported non-profits to build a variety of social housing facilities, authored two social housing management models, and worked with non-profits, civic intuitions, and government agencies in the areas of organizational change and strategy. Mark is a voracious blogger, compelling writer and dynamic presenter. He has authored numerous white papers and written many articles on topics including Upside Down Thinking, Disruptive Innovation, Community Engagement, Collaborative Leadership, and Socio-Economic Trends.


Sylvia Cheuy Sylvia_Cheuy-250x250

Sylvia Cheuy is a Consulting Director of the Tamarack Institute’s Collective Impact Idea Area. She is passionate about community change and what becomes possible when residents and various sector leaders share an aspirational vision for their future. Sylvia believes that when the assets of residents and community are recognized and connected, they become powerful drivers of community change. Sylvia completed her Graduate Diploma in Social Innovation at the University of Waterloo in 2013 where she explored opportunities to create change within regional food systems.


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