Imagination and Design

Date: Tuesday, December 7, 2021 | 1:00 p.m. - 2:00 p.m. ET

Speakers: Cameron Norman & Liz Weaver


In this webinar, we will dive into the first half of the design helix. The Design Helix is an emerging approach to support the design process. Participants will explore the role and context of imagination as a driver for the design process. The first part of the imagination loop includes the importance of weaving in strategies to discover and uncover the elements of the design problem or opportunity. This is supported by perceiving design needs and opportunities. Next designers consider how to weave sense-making into the design process. The first half of the design helix is an opportunity to spend time to understand the elements prior to engaging in prototyping.


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Register for this webinar below. All registrants will receive a full recording of the webinar, a copy of the slides, and a collection of links and resources. 




Cameron NormanCameron Norman Cropped

Cameron Norman is a professional designer, psychologist, evaluator, and educator interested in the science and practice of innovation. Censemaking started as a way for Cameron to share his thoughts on innovation: the process of creating, designing, implementing, and evaluating new ideas and putting them into the world and has now blossomed to over 500 posts and multiple learning channels.

Cameron is the Principal and President of Cense Ltd, an innovation consultancy that helps organizations to design, develop, deploy, and evaluate innovation in human systems, particularly the health and social sectors. He is also an Adjunct Professor in the Dalla Lana School of Public Health at the University of Toronto.

Cameron’s academic background includes undergraduate honours and Masters degrees in psychology, a Ph.D. in public health, and a professional Masters's of Design (MDes) degree at OCADU in Strategic Foresight and Innovation. He is certified in the NCI Design Charrette System from Harvard University Graduate School of Design, an accredited Cognitive Edge practitioner and holds the Credentialed Evaluator designation from the Canadian Evaluation Society.


Liz WeaverLiz_Weaver04

Liz Weaver is the Co-CEO of Tamarack Institute where she is leading the Tamarack Learning Centre which is focused on advancing community change leadership. The Tamarack Learning Centre promotes five strategic interconnected practices including collective impact, collaborative leadership, community engagement, community innovation and evaluating community impact. Liz is well-known for her thought leadership on collective impact and is the author of several popular and academic papers on the topic. She is a co-catalyst partner with the Collective Impact Forum. Liz is passionate about the power and potential of communities getting to impact on complex issues.



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