Communications Strategy 101: Preparing to Plan

Date: Wednesday March 28, 2018 | 1:00 - 2:00 PM EST

Good communications is all about preparation. This webinar session will focus on laying the foundation for winning communication strategies for community causes and issues. Lindsay Sage, co-founder of sagecomm, will walk us through the principles of good communication, and the necessary foundational steps for great communications and community engagement planning, from deep audience understanding to authentic partner engagement. The session will include lessons learned in positioning causes and issues for established brands and collaborative community initiatives.

Speaker

Lindsay Sage

sagecomm specializes in brand, product and issue positioning for brands and causes across North America. Lindsay’s passions are strategy and storytelling and her day to day work focuses on the facilitation of strategic plans, solutions and stories that build powerful, authentic brands. Lindsay takes great pride sagecomm’s long-term client relationships and community partnerships. She is energized by helping clients create powerful narratives to build connections to audiences and communities in new and remarkable ways.